Data protection
1. Data Protection at a Glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. Detailed information on data protection can be found in our data protection declaration listed below this text.
Data Collection on Our Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the impressum of this website.
How do we collect your data?
On the one hand, your data is collected by you providing it to us. This may include, for example, data that you enter into a contact form.
Other data is collected automatically by our IT systems when you visit the website. This primarily includes technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right at any time to receive information free of charge about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction, blocking, or deletion of this data. For this and other questions on the subject of data protection, you can contact us at any time at the address given in the impressum. Furthermore, you have a right to lodge a complaint with the competent supervisory authority.
Analysis Tools and Third-Party Tools
When visiting our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following data protection declaration.
You can object to this analysis. We will inform you about the objection options in this data protection declaration.
2. General Information and Mandatory Disclosures
Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We would like to point out that data transmission over the Internet (e.g., when communicating by email) can have security vulnerabilities. Complete protection of data from access by third parties is not possible.
Information on the Responsible Party
The responsible party for data processing on this website is:
G. Wurm GmbH + Co. KG
August-Horch-Straße 17
51149 Köln
Germany
Phone: +49 (0) 2203 297 111 0
Email: info@wurm.com
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. All it takes is an informal email to us. The legality of the data processing carried out before the revocation remains unaffected by the revocation.
Right to Data Portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted Payment Transactions on This Website
If, after concluding a contract for which a fee is charged, there is an obligation to transmit your payment data (e.g., account number for direct debit authorization) to us, this data is required for payment processing.
Payment transactions via common payment methods (Visa/MasterCard, direct debit) are exclusively carried out via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
With encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Information, Blocking, Deletion
Within the framework of the applicable legal provisions, you have the right at any time to receive information free of charge about your stored personal data, its origin and recipient, and the purpose of the data processing, and, if applicable, a right to correction, blocking, or deletion of this data. For this and other questions on the subject of personal data, you can contact us at any time at the address given in the impressum.
Objection to Promotional Emails
We hereby object to the use of contact data published within the scope of the impressum obligation for sending unsolicited advertising and information material. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for example by spam emails.
3. Data Protection Officer
Legally Required Data Protection Officer
We have appointed a data protection officer for our company.
Ellen Ruth Hofmann
Wikinger Str. 69
51107 Köln
Germany
Phone: +49 (0) 221 – 98 67 1 – 0
Email: datenschutz@wurm.com
4. Data Collection on Our Website
Cookies
The internet pages sometimes use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called "session cookies". They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Cookies that are required for carrying out the electronic communication process or for providing certain functions you desire (e.g., shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g., cookies for analyzing your surfing behavior) are stored, these are treated separately in this data protection declaration.
Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources.
The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.
The processing of the data entered into the contact form therefore takes place exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. All it takes is an informal email to us. The legality of the data processing operations carried out before the revocation remains unaffected by the revocation.
The data you enter into the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage ceases (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Registration on This Website
You can register on our website to use additional functions on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will refuse registration.
For important changes, for example to the scope of the offer or in the event of technically necessary changes, we will use the email address provided during registration to inform you in this way.
The processing of the data entered during registration takes place on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke consent you have given at any time. All it takes is an informal email to us. The legality of the data processing already carried out remains unaffected by the revocation.
The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.
Comment Function on This Website
For the comment function on this page, in addition to your comment, information on the time the comment was created, your email address and, if you do not post anonymously, the user name you have chosen are stored.
Storage of the IP address
Our comment function stores the IP addresses of users who post comments. Since we do not check comments on our site before they are published, we need this data in order to be able to take action against the author in the event of legal violations such as insults or propaganda.
Subscribing to comments
As a user of the site, you can subscribe to comments after logging in. You will receive a confirmation email to verify that you are the owner of the email address provided. You can unsubscribe from this function at any time via a link in the info emails. The data entered as part of subscribing to comments will be deleted in this case; however, if you have transmitted this data to us for other purposes and elsewhere (e.g., newsletter subscription), it will remain with us.
Storage duration of comments
The comments and the associated data (e.g., IP address) are stored and remain on our website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g., offensive comments).
Legal basis
The storage of comments takes place on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke consent you have given at any time. All it takes is an informal email to us. The legality of the data processing already carried out remains unaffected by the revocation.
Processing of Data (Customer and Contract Data)
We collect, process, and use personal data only insofar as it is necessary for the establishment, content design, or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process, and use personal data about the use of our internet pages (usage data) only insofar as this is necessary to enable the user to use the service or to bill for it.
The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.
Data Transmission upon Conclusion of Contract for Online Shops, Retailers, and Merchandise Shipping
We only transmit personal data to third parties if this is necessary in the course of contract processing, for example, to the companies entrusted with the delivery of goods or the credit institution commissioned with payment processing. Further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
5. Social Media
Sharing Content via Plugins (Facebook, Google+1, Twitter & Co.)
The content on our pages can be shared on social networks such as Facebook, Twitter, or Google+ in compliance with data protection regulations. This site uses the eRecht24 Safe Sharing Tool for this purpose. This tool only establishes direct contact between the networks and users when the user actively clicks on one of these buttons.
This tool does not automatically transmit user data to the operators of these platforms. If the user is logged into one of the social networks, an information window appears when using the social buttons of Facebook, Google+1, Twitter & Co., in which the user can confirm the text before sending.
Our users can share the content of this site on social networks in a data protection-compliant manner without complete surfing profiles being created by the network operators.
Facebook Plugins (Like & Share Button)
Plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated into our pages. You can recognize the Facebook plugins by the Facebook logo or the "Like" button on our page. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.
When you visit our pages, a direct connection between your browser and the Facebook server is established via the plugin. Facebook thereby receives the information that you have visited our page with your IP address. If you click the Facebook "Like" button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to assign the visit to our pages to your user account. We point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's data policy at: https://de-de.facebook.com/policy.php.
If you do not want Facebook to be able to assign the visit to our pages to your Facebook user account, please log out of your Facebook user account.
Twitter Plugin
Functions of the Twitter service are integrated into our pages. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transferred to Twitter. We point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Twitter. Further information on this can be found in Twitter's privacy policy at: https://twitter.com/privacy.
You can change your Twitter privacy settings in your account settings at https://twitter.com/account/settings .
Google+ Plugin
Our pages use functions of Google+. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Collection and dissemination of information: The Google+ button allows you to publish information worldwide. The Google+ button gives you and other users personalized content from Google and our partners. Google stores both the information that you have given +1 for content and information about the page you viewed when you clicked +1. Your +1s can be displayed as hints along with your profile name and photo in Google services, such as in search results or in your Google profile, or in other places on websites and ads on the Internet.
Google records information about your +1 activities to improve Google's services for you and others. To use the Google+ button, you need a globally visible, public Google profile, which must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name may also replace another name you used when sharing content via your Google account. The identity of your Google profile may be displayed to users who know your email address or have other identifying information about you.
Use of the collected information: In addition to the uses explained above, the information you provide will be used in accordance with the applicable Google privacy policy. Google may publish aggregated statistics about users' +1 activities or pass them on to users and partners, such as publishers, advertisers or affiliated websites.
Instagram Plugin
Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.
Further information on this can be found in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.
LinkedIn Plugin
Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our internet pages with your IP address. If you click the "Recommend button" of LinkedIn and are logged into your account with LinkedIn, LinkedIn is able to associate your visit to our website with you and your user account. We point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.
Further information on this can be found in LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy.
XING Plugin
Our website uses functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.
Each time one of our pages containing XING functions is accessed, a connection to XING servers is established. To our knowledge, no personal data is stored in this process. In particular, no IP addresses are stored or usage behavior is evaluated.
Further information on data protection and the XING Share button can be found in XING's privacy policy at: https://www.xing.com/app/share?op=data_protection.
Pinterest Plugin
On our site, we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA (“Pinterest”).
When you access a page that contains such a plugin, your browser establishes a direct connection to Pinterest's servers. The plugin transmits log data to Pinterest's server in the USA. This log data may contain your IP address, the address of the visited websites that also contain Pinterest functions, browser type and settings, date and time of the request, your usage of Pinterest, and cookies.
Further information on the purpose, scope, and further processing and use of the data by Pinterest, as well as your rights in this regard and options for protecting your privacy, can be found in Pinterest's privacy policy: https://about.pinterest.com/de/privacy-policy.
6. Analysis Tools and Advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization function on this website. As a result, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data on future visits to this website:1 Deactivate Google Analytics
More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order data processing
We have concluded a contract for order data processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection".
Google AdSense
This website uses Google AdSense, a service for integrating advertisements from Google Inc. ("Google"). The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google AdSense uses so-called "cookies", text files that are stored on your computer and enable an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages.
The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to Google's contractual partners. However, Google will not merge your IP address with other data stored by you.
The storage of AdSense cookies is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. By using this website, you agree to the processing of the data collected about you by Google in the manner described above and for the purpose mentioned above.
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages, which have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. mobile phone), can also be displayed on another of your end devices (e.g. tablet or PC).
If you have given your consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every end device on which you log in with your Google account.
To support this function, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising.
You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; to do this, follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the collected data in your Google account is exclusively based on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not aggregated in your Google account (e.g. because you do not have a Google account or have objected to aggregation), the data collection is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
Further information and the data protection regulations can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie for conversion tracking is set. Cookies are small text files that the internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used for personal identification of users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.
The storage of "conversion cookies" is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
More information about Google AdWords and Google Conversion Tracking can be found in Google's privacy policy: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Google reCAPTCHA
We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
reCAPTCHA is intended to check whether data entry on our websites (e.g. in a contact form) is carried out by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, duration of the website visitor's stay on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.
Data processing is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and from SPAM.
For further information on Google reCAPTCHA and Google's privacy policy, please refer to the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.
Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") for conversion measurement.
This allows us to track the behavior of page visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This enables us to evaluate the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising measures.
The data collected is anonymous to us as operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook's Data Usage Policy. This allows Facebook to enable the placement of advertisements on Facebook and outside of Facebook. We, as the site operator, have no influence on this use of the data.
You can find further information on the protection of your privacy in Facebook's data protection notices: https://www.facebook.com/about/privacy/.
You can also deactivate the "Custom Audiences" remarketing function in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
7. Newsletter
Newsletter data
If you wish to subscribe to the newsletter offered on the website, we require an email address from you, as well as information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.
The processing of the data entered into the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of data, the email address, and its use for sending the newsletter at any time, for example, via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you have provided to us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe. Data stored by us for other purposes (e.g., email addresses for the member area) remains unaffected by this.
Brevo
This website uses Brevo for sending newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany. Brevo is a service that can be used, among other things, to organize and analyze the dispatch of newsletters. The data you enter for the purpose of receiving the newsletter is stored on the servers of Sendinblue GmbH in Germany.
Data analysis by Brevo
With the help of Brevo, we can analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links, if any, have been clicked.
In this way, we can, among other things, determine which links were clicked particularly often. We can also recognize whether certain predefined actions were carried out after opening/clicking (conversion rate). For example, we can see whether you made a purchase after clicking on the newsletter.
Brevo also allows us to categorize ("cluster") newsletter recipients based on various criteria. Newsletter recipients can be divided, for example, by age, gender, or location. This allows newsletters to be better adapted to the respective target groups. If you do not want Brevo to perform an analysis, you must unsubscribe from the newsletter. We provide a corresponding link in every newsletter message. Detailed information about Brevo's functions can be found at the following link: https://www.brevo.com/de/newsletter-software/.
8. Plugins and Tools
YouTube
Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to directly associate your surfing behavior with your personal profile. You can prevent this by logging out of your YouTube account.
The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
Further information on the handling of user data can be found in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.
Google Web Fonts
This site uses so-called web fonts provided by Google for the uniform display of fonts. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google's servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
If your browser does not support web fonts, a standard font will be used by your computer.
Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.
Google Maps
This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.
The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy findability of the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
More information on the handling of user data can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.
Userlike
G.Wurm GmbH + Co KG uses chat software from Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670 Cologne, Germany. You can use the chat like a contact form to chat with our employees in near real time. When the chat starts, the following personal data is collected:
Date and time of access,
Browser type/version,
IP address,
Operating system used,
URL of the previously visited website,
Amount of data sent.
And if provided: first name, last name, and email address. Depending on the conversation with our employees, further personal data may be collected in the chat, which you enter. The type of this data strongly depends on your request or the problem you describe to us. The processing of all this data serves to provide you with a quick and efficient contact option and thus to improve our customer service. All our employees have been and are trained on data protection and instructed in the safe and confidential handling of customer data.
All our employees are bound to confidentiality and have signed an addendum to their employment contracts regarding the obligation to maintain confidentiality and observe data protection. By accessing the website [Name of your website], the chat widget is loaded in the form of a JavaScript file from AWS Cloudfront. The chat widget technically represents the source code that is executed on your computer and enables the chat. In addition, [Your company name] stores the chat history for a period of [Enter duration]. This serves the purpose of potentially saving you extensive explanations of the history of your request as well as for continuous quality control of our chat service. The processing is therefore permitted according to Art. 6 para. 1 lit. f GDPR. If you do not wish this, you can inform us using the contact details provided below. Stored chats will then be deleted by us immediately.
The storage of chat data also serves to ensure the security of our information technology systems. This is also our legitimate interest, which is why processing is permitted under Art. 6 para. 1 lit. f GDPR. Further information can be found in the Userlike UG (haftungsbeschränkt) data protection regulations.